There are always companies that don't make it through the low season. It is something that needs to be addressed head-on – how do you adapt when peak demand isn’t there? Yet the low season doesn't need to be a time of stress or worry – it can be a time of good opportunity. You can make the best of marketing and advertising to maintain a good profit. When there isn’t a guarantee of continual traffic - there are a couple of marketing must-haves to increase your chance of new customers. If you are not represented well online, you will lose customers to those who are. Here are 4 ways that you can maximise your presence online: to keep people engaged and book more.
Your website is the digital storefront of your business. It's the place where customers come to connect and build trust with your brand, so it needs to be on point! Any extra advertising that you do channels customers to your site, so it is worth putting the time into making sure that once people are on your site, they stay.
TIP: Don't be afraid to quote your customers directly on your website! Customers want to know a price as soon as possible - or at least an indication of one. You give customers the information they want (price, testimonials, and areas of service), and when they ask for a quote, it’s highly likely the booking will go through. Eliminate price shoppers by showing price first.
(SEO) is more important than ever for businesses. In short, your website needs to be useful and relevant for each customer. The best place to start is by making content riddled with the words you know people will use to search for you. You need to understand your customers and the problems they need to solve! Do this, and you'll start climbing up the Google rankings.
TIP: If you're stuck on what to write, have a look at what other people are and add your own personal twist. There's no shame in grabbing inspiration from other people and what they're writing, but try and add things that set you apart from them – what makes you and your company unique?
Whereas SEO might be more effective for bookings in the long term, pay-per-click (PPC) advertising offers a fast route to generate traffic to your website. Google Ads is about bidding and advertising on certain searches from consumers. It's a lot about understanding what people moving are looking for and trying to live up to those needs.
TIP: Who is the most ideal person to be on your website? Work backwards and think about what this person would use to search you. Base your keywords on this. Only then you can make Google Ads worthwhile.
Your social media use is where you build trust, and that's exactly what potential customers need. Moving is all about trust, and social media can be a great way of communicating your value. There's more to social media than client shout-outs and employee features. These can be of use, but to make the most of social media you need to branch out beyond these posts.
TIP: Engage with reviews on all platforms! Whether on Google, Facebook, or Sirelo, your online reputation matters. Actively encourage the people you move to leave honest reviews about their experiences.
Make the best of these and you're set to get ahead in the low season. We offer free advice/consultations for your company – we want to see you grow at all times of the year. So don’t hesitate to reach out!
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