A comparison of 3 commonly used review platforms to help you understand how each can affect your business.
Where do potential clients search for reviews about my company? If you can confidently answer this, then you know which review platform is most relevant for your customer base, and thus, your company.
As a review expert in the moving industry, I’ve compiled a list of pros and cons of 3 review platforms commonly used in our business: Trustpilot, Sirelo and Google.
Trustpilot was founded in Denmark, in 2007. Trustpilot’s mission is, “to bring people and companies together to create ever improving experiences for everyone”. It provides a platform for consumers to read reviews on more than 250,000 businesses, free of charge. It also offers a free service for businesses to create a review page and showcase reviews; and charges money for its more premium options. In addition, Trustpilot has an agreement with Google, which allows reviews from Trustpilot to become “Google Seller Ratings” or in more simple terms, the stars you notice below the Google search results. 
Sirelo was created in 2016 by TriGlobal in the Netherlands. Their mission is to make the moving industry more transparent through the form of reviews, and to help online customers access moving related information such as blogs, tips and guides, plus tools that help calculate the price of a move. Currently, there are 78 countries active on Sirelo, featuring reviews related to 11,369 movers. If a company is not yet listed on the site, this can be requested and a profile will be created.
Google was founded in the United States in 1998. Its mission is, “to organize the world's information and make it universally accessible and useful”. The company provides services and products related to the internet and is one of the four biggest companies worldwide. Google’s search engine is their core product, but they also created Google Maps, Google Translate, and Gmail. They also developed a review platform for consumers to leave and read reviews about all companies.
It goes without saying that each review platform has benefits and downsides. Prioritize the platform that benefits your business the most before you look to other platforms. If a moving specific platform is important to you, then Sirelo is a solid option. If your service or product serves various industries and you need to get your business out there, Google or Trustpilot are logical options. Once you’re comfortable with your preferred platform, consider widening your reach. The more review platforms you appear on, the more your business is being promoted to potential customers. Use this to your advantage.
Trustpilot. (2019). Retrieved from: Trustpilot: About Trustpilot  Trustpilot. (2019). Retrieved from: Trustpilot: Google and Trustpilot FAQ  Widget: An element of a graphical user interface that displays information like your customer reviews and score which may have a link to the specific review page that hosts those reviews.  Murphy, Rosie. (2018). Consumer Review Survey. Retrieved from: Bright Local.  Thompson, Andrew. (2019). Google’s Mission Statement and Vision Statement (An Analysis). Retrieved from: Panmore Institute  Locke, John. (2016). What You Might Not Know About Google Review Stars. Retrieved from: Lockedown Design  Branke, Ellena (2019). Negative reviews; the new positive. Retrieved from: TriGlobal.
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